As inclusive design practices catch on, people in building tech tools are asking, "Who really manages the product roadmap? Who ultimately benefits?" This session features leaders from two startups currently working out a more cooperative approach to product design. They will tell us about the design practices that incorporate users, workers, and owners, including the trial and error and lessons along the way. We'll dedicate time to a facilitated discussion based on questions from participants, and conclude with strategies for more cooperative product design that you can try out in your startup or organization, too.