Parloa scaled 5× while cutting software costs in half with Notion

Parloa’s agentic AI platform for customer experience helps businesses streamline customer service interactions in seconds. But for Parloa’s teams, finding answers to their own work questions used to be anything but instant. Project management lived in Asana, technical documentation in Confluence, and internal processes in Coda. Each application had its own structure and limited AI capabilities, making it difficult for teams to collaborate effectively. Finding context required tab‑hopping and Slack pings—time Parloa couldn’t spare as headcount and software costs multiplied.

Parloa’s leadership recognized that sustaining Parloa’s rapid growth required a more unified system that could bring work and teams together—enhanced by powerful AI. After thorough evaluation, Notion proved it would help them not only consolidate tools but fundamentally transform how they operate.

Switching to Notion turned Parloa’s scattered data into living, searchable internal knowledge. Notion became the source of truth for every project, process, and document, and Notion AI became the company’s collective memory—not just for finding updates and content, but synthesizing answers with context pulled from Slack, Google Drive, and every page in between.

As Parloa’s teams experienced instant, context-aware answers in Notion, the ripple effects of their new system spread naturally across the company with teams using Notion AI in various ways. Now:

• Sales engineers move in lock‑step. Product demos and discovery templates live in a centralized database. Reps can ask Notion AI questions like “What part of a demo matter most for healthcare clients?” and get instant, contextual answers. This has slashed prep work and communication overhead while ensuring consistent customer interactions, enabling new hires to join client meetings within their first month.

• An “Interview Academy” accelerates time-to-hire. The talent acquisition team built an interactive training program that combines videos, quizzes, and AI-guided answers to any questions along the way. As a result, hiring cycles shortened and quality improved across departments, while employees discovered valuable organizational knowledge they wouldn't have found otherwise.

• Day‑to‑day work feels lighter. Teams spend less time hunting for information and more time collaborating, as a single prompt to Notion AI surfaces perfectly synthesized insights from across their workspace and connected apps.

For Karim and Parloa’s IT team, switching to Notion wasn't just about finding a new tool—it was a strategic realignment of their digital infrastructure. By replacing a fragmented system of Coda, Confluence, and other tools with Notion and Notion AI, Parloa cut costs by 50% and reduced tool complexity. Notion’s marketplace of templates helped Parloa get up and running quickly, and its native integrations with Parloa's existing tools prevent information from becoming stuck in specialized tools, inaccessible to the rest of the company. This foundation of organized, accessible information has been crucial as Parloa has expanded internationally, enabling them to maintain their ambitious pace of innovation.

Parloa needed a workspace that could evolve alongside their business with enterprise-grade security requirements like SAML, granular permissions, and SCIM provisioning. Notion delivered all these and more, plus a zero data retention AI policy—all in one single, flexible solution. As Parloa expanded from dozens to hundreds of employees, teams discovered new ways to connect workflows, share knowledge, and collaborate that previously would have required additional specialized tools.

Bottom line: With Notion, Parloa cut the costs of software sprawl in half and transformed scattered knowledge into their greatest asset. Teams spread across the globe now make better decisions, faster with AI-powered access to organizational knowledge, laying the foundation for Parloa's 5x employee growth—and beyond.