Published in Mail

How to manage email & take control of your inbox: 7 best practices

11 min read

Do you find yourself overwhelmed by a never-ending flood of emails? 77% of Americans feel the same way. Life gets busy, work piles up, and the mountain of emails continues to grow uncontrollably. It's time for an inbox intervention.

Digital communication is a constant in today's world, and essential information can easily get lost in the noise if you don't employ the best management strategies. Efficient email management provides a sense of calm and control, which is key to reclaiming your time, focus, and productivity. 

If you're struggling in this area, this guide offers tips and strategies to help you achieve inbox zen. We'll explore:

  • How to manage email and curb clutter

  • The benefits of proper email management

  • Seven best practices to help you keep your inbox organized and serene

The struggle with managing your email inbox

Email has become indispensable to different aspects of our personal and professional lives. It’s a communication tool, an information source, and a collaboration hub, resulting in a constant influx of messages, each with varying degrees of importance. 

For many, this constant influx of emails contributes to a decline in productivity and negatively impacts focus. The need to stay on top of your inbox, look out for important information, and remember to respond to crucial messages often creates an unignorable burden. It’s even been known to trigger anxiety in some cases. 

Email management offers a solution to this challenge. By leveraging strategies and best practices to efficiently organize, prioritize, and control your email traffic, you can improve productivity and reduce the feeling of inbox overwhelm.

What causes inbox clutter in the first place?

Before you explore our tips for managing email effectively, it's important to review the underlying reasons your inbox becomes untidy and proactively avoid the causes where possible. 

The top causes of inbox clutter are summarized as follows:

  • Poor email management techniques: The challenge of managing email often comes from inadequate email services offering limited automation. Such platforms mainly provide manual techniques for email management, which tend to be repetitive and lead to a significant time drain. This is why working with more advanced, automated solutions is more efficient for email organization.

  • High influx of emails: Every day, over 300 billion emails are exchanged worldwide, and experts say this figure is bound to increase by 2026. Aside from emails from your company, colleagues, and acquaintances, you also receive promotional emails and newsletters from businesses, and even spam sometimes makes its way into your inbox, adding to the volume of email clutter in your inbox.

  • Newsletter subscriptions: When you resonate with a company’s email marketing strategy, you subscribe to receive more updates. They can become irrelevant to your needs over time, but managing subscriptions is sometimes purposely made complicated. Failing to unsubscribe from newsletters like these contributes to clutter in your inbox.

Benefits of proper email inbox management

There are numerous upsides to keeping your inbox tidy and under control. Let’s explore some of them for a closer look at what you stand to gain:

  • Increased productivity: Managing your inbox efficiently allows you to focus on your most critical tasks, locate emails faster, and complete tasks quickly and efficiently. Prioritizing and attending to emails according to urgency helps you pay attention to what’s important without missing essential details. 

  • Reduced stress and overwhelm: A cluttered inbox contributes to mental stress because it becomes difficult to concentrate on your work. Tidying up your emails removes the constant backlog of tasks to attend to, which helps reduce stress and improve mental well-being.

  • Improved communication: When you have your inbox under control, it’s easier to spot important updates that require immediate attention. You can respond to messages from clients and colleagues faster and address issues before they get out of hand.

  • Enhanced decision-making capacity: A well-organized inbox gives you quicker access to information. You can easily find relevant documents and past discussions, enabling you to make faster, well-informed decisions. 

  • Better time management: Adequate inbox organization allows you to set clear priorities so you can devote more time to significant assignments. You spend less time wading through clutter, giving you more time to tackle other key areas of your life.

7 email management strategies to conquer inbox chaos 

Efficient email management isn’t just about reducing clutter; it’s about optimizing communication and minimizing distractions. Use these email management tips to stay on top of your inbox at all times:

  1. Use filters, labels, and folders to keep messages organized

  2. Add inbox management to your daily to-do list

  3. Set aside a “clean-box day” every month

  4. Don’t be afraid to hit the trash button

  5. Use email templates to speed up replies

  6. Try the two-minute rule

  7. Leverage AI-powered tools to automate your processes

1. Use filters, labels, and folders to keep messages organized

Different email service providers approach clutter management in diverse ways, but most offer standard inbox management tools to help you keep your inbox in good shape. Gmail, for instance, uses tabs to sort emails into categories—regular emails go in the primary inbox, marketing blasts in the promotions tab, and social media notifications in the social tab. 

You also get filters, labels, and folders to sort emails according to your needs and preferred workflow. For example, if you’re a recruiter, you can set up labels or folders for different stages of applicants’ journeys. Create a folder for incoming applications, another folder for follow-up emails and inquiries, and a different one for emails from final-stage applicants. You can then review emails in these folders based on the priority.

Filters are also helpful in automating the sorting process. They review incoming emails against your set criteria, such as senders, subject lines, date, or keywords, and then automatically carry out your predefined actions. These include adding the emails to specific folders, applying labels, or even sending them straight to Trash.

Here’s a practical example you can try:

  • Set up a filter to identify emails from your organization’s domain [xyz.com]

  • Attach an action like “add to URGENT folder” or “apply the WORK label”

Every email that matches that domain will automatically be filed under the URGENT folder or WORK label for your prompt attention.

2. Add inbox management to your daily to-do list

On average, statistics show that we check our email over 20 times daily. Little glances at your inbox to stay updated on essential communications can detract from your work time and decrease productivity. Even worse, they contribute to mental stress and consume your energy—you start worrying about new tasks while your current ones are still unfinished.

Instead of repetitively hurrying to your inbox throughout the day, try these fixes:

  • Allot email time into your daily schedule, just like you would any other crucial task

  • You could do this in one go, like at the end or beginning of your day, or schedule short bursts of time at different portions of the day (e.g., morning, after lunch, before bed)

  • Avoid multitasking when working on your emails to keep distractions to a minimum and finish up quickly

  • Use an automated response to inform your contacts about your email schedule. It can look like this:

[Thanks for reaching out! To help me focus effectively, I’m now checking emails at two dedicated times daily: 10:00 am and 4:00 pm. If it’s urgent, please contact me directly at 123-456-789.]

3. Set aside a “clean-box day” every month

In addition to setting up your daily email to-do list, make time every month for a “clean-box day. Just like you set aside a day for deep cleaning your physical space, set a reminder to review and deep clean your inbox at least once a month.

This goes beyond surface-level actions like marking emails as read. You pay attention to your emails to identify the ones needing deletion. You’ll also weed out certain newsletters you no longer read and unsubscribe from them. 

If there are not too many unwanted emails, you can do this manually. Otherwise, an email cleaner app can help you declutter and bulk unsubscribe in a few clicks. 

Deep cleaning your inbox also allows you to fix filters and labels that are not serving you as you would like. You can streamline your filtering rules to weed out even more emails you don’t need in your inbox.

4. Don’t be afraid to hit the trash button

Don’t spend too much time agonizing over whether to send some emails to the trash. Deleting unnecessary emails is crucial if you want to keep a less cluttered inbox. If you find it hard to let go of your messages, use these strategies to identify what you can delete without much regret:

Category

Strategy

Low-stakes emails

If it’s junk or spam, it has to go. The same goes for automated notifications or promotional emails you haven’t opened in months. 

Time-based emails

If it’s an email about an event that has passed or an offer that has expired, you don’t need it. If it’s a very old email, it’s likely no longer relevant unless it’s an important document or past project.

Action-based emails

If you’ve already taken action on the email and grasped the information within, consider deleting it after reading. 

Sender-based emails

If you no longer recognize the sender or are no longer part of the discussion, the email has likely lost relevance and can be deleted.

Whenever you’re undecided about deleting an email, you can archive it instead and delete it when you feel more confident. 

5. Use email templates to speed up replies

If you still spend time drafting the same emails as a response to multiple inquiries, you should set up canned responses or email templates to minimize repetitive typing. With canned responses or email templates, you don’t have to write from scratch; just navigate to the pre-saved response and insert it into your email when you’re ready. 

Email templates save time, make email composition easier, and help you maintain consistency in communication. Different email providers have different processes for setting this up, so find what works for your email tool and try it. 

6. Try the 2-minute rule

The two-minute principle is helpful for proactively eliminating email clutter. The rule postulates that if an email activity can be completed within two minutes, do it immediately. So, if it would take two minutes to quickly acknowledge an email, delete it, or complete an email-based task, address it instantly.

This hack helps you reduce the email backlog you need to attend to. It is beneficial for short, simple emails—schedule more complex emails in your to-do list to ensure maximum productivity.

7. Leverage AI-powered tools to automate your processes 

This strategy offers the most advanced email management assistance, minimizing and often eliminating the other manual or semi-automated strategies above. 

AI tools for email automation significantly reduce the time you spend managing email because they do all the heavy lifting. With AI-powered automation, you can intelligently sort and prioritize incoming emails using simple prompts instead of complex, time-consuming rules. 

These tools act like virtual assistants, streamlining email composition by suggesting responses to simple emails and generating contextual responses to lengthier email threads. This can speed up your response time and help you communicate effectively and efficiently. 

Email automation often offers summarization features, so you can quickly get the gist of long email threads and take prompt action. With advanced email clients, you get simplified email overviews to grasp key takeaways without reviewing the entire message. 

If you're looking to proactively resolve inbox clutter and maximize the potential of AI in email management, try Notion Mail. Switching to Notion Mail provides access to an intelligent inbox management service that helps automate time-consuming email processes for effortless inbox organization.

Tame your inbox clutter with AI-driven Notion Mail 

Notion Mail offers a fresh approach to tackling the unending inbox battle. It’s not just another email interface; it’s an intelligent AI-native email client designed to understand and anticipate your needs. Through the power of AI, it provides a more hands-off and efficient way to handle your daily communications, taking you from reactive cleaning to on-the-go organization. 

Here’s how it can help you:

  • AI autopilot for effortlessly sorting and prioritizing: Instead of manually creating complex filters, try a faster approach where you instruct Notion Mail with simple prompts on handling your incoming emails.

  • Intelligent auto-labeling for seamless organization: Notion Mail’s AI can automatically analyze your email content to apply relevant labels. For instance, all related emails for a specific project can be accurately auto-labeled with a fitting tag like “Project Name” without manual categorization.

  • Customizable views—your inbox, your way: Break free from a one-size-fits-all inbox. Create custom views based on your preferred labels or any criteria you wish. You can build “inboxes within your inbox” to focus on specific tasks every time. 

  • AI-powered email assistance with quick replies: Use Notion Mail’s AI-powered email compositing features to quickly respond to a common query or compose a new email. It can suggest relevant phrases or even generate full emails, speeding up your communications.

Other helpful Notion Mail features for email management include:

  • Auto replies for follow-up emails

  • Reusable email snippets for faster email composition

  • The /schedule command for automated meeting scheduling directly in the email

  • Keyboard shortcuts for frequent email commands like Forward, Mark as Read, Archive, etc.

Notion Mail is a Gmail-only client, and you’ll need a Gmail or Google account to sign up.

How to get started with Notion Mail

To get started with Notion Mail, sign up with your Gmail or Google account, and that’s it! Notion Mail is available for free, packed with many robust AI features free of charge. But if you need more advanced AI-powered assistance, consider purchasing the Notion AI add-on.

Bonus read: Need more help keeping your inbox clutter-free and optimized? Explore our detailed email management resources:

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